Lily Katherine “LK” Cox works at the intersection of fashion, public relations, and brand storytelling, shaping how emerging and established labels are introduced to the industry. Her work spans press strategy and reporting, brand and store launches, event production, and curated gifting, all grounded in a careful attention to narrative and image. She supports brands in translating creative vision into public presence, helping build momentum through thoughtful communications, industry relationships, and experiential moments that position a label within the wider fashion conversation.